Data driven

Data underlies Celectiv, not opinion and intuition


Carrott, Gregory T, and Thomas Kell. “Culture Matters Most.” Harvard Business Review, Harvard Business Review, 1 Aug. 2014, hbr.org/2005/05/culture-matters-most.

Carrott, Gregory T, and Stuart E Jackson. “Shareholder Value Must Top the CEO’s Agenda.” Harvard Business Review, Harvard Business Review, 1 Aug. 2014, hbr.org/2009/01/shareholder-value-must-top-the-ceos-agenda.